The University of Texas of the Permian Basin - 40 years UTPB

The Applied Psychology Laboratory of the University of Texas of the Permian Basin is designed to facilitate psychological research at the university.  This research can be divided into three areas:

  • Applied Psychological Research for the Community

  • Applied Psychological Research for the University

  • Student and Faculty Research

At this time the Applied Psychology program is accepting proposals from organizations from the community and organizations within the university for projects for us to do.  Each project will be completed by a team of qualified graduate and undergraduate students under the supervision of a faculty advisor.  Students often receive academic credit for their time and effort, and consequently, project costs are usually low.  Projects that some of our students have worked on in the past have included a survey of volunteers for the American Red Cross, a knowledge inventory for a local hospital, a research project on ethnic identity in conjunction with Title III, a resource assessment for the United Way, an analysis of the Graduating Senior Questionnaire for the university, and a project on retention of freshmen at the university.

The Applied Psychology Laboratory is equipped with a very advanced classroom/meeting room suitable for groups of less than 40.  Although normally this room has tables and chairs, they can be removed to provide a larger experimental area. The Laboratory also has several small rooms attached to the main room for individual work or small group interactions.  Furthermore, the Laboratory has a small computer center with up-to-date PC and Macintosh computers for assistance with data analysis and report generation.

If you would like more information about the Applied Psychology Laboratory or what we can do for you, please contact Dr. Kay Ketzenberger ( or call 552-2353).